Custom Software / AI & Automation
Social Media Management Platform
Custom software that plans, drafts, checks, and publishes social media content for multiple brands, with a person approving every post.
Project Note
Proprietary software developed and actively used by Soto Web Studios to manage AI-assisted content creation, review, scheduling, and publishing.
Category
Custom Software / AI & Automation
Status
Active
Project Type
Proprietary Software Application
A Closer Look
Hover over each screen to explore the full page.
Brand overview
Reviewing an AI draft
Content calendar
Reels
The Business
Posting consistently on social media takes more time than most small teams have. Every post needs an idea, copy, a graphic, and a final check, for each channel, on schedule. We built this platform to handle that work for our own brand, and designed it to manage several brands from one place.
The Challenge
Most tools sit at one of two extremes. Fully automatic posting can put the wrong message in front of customers, and doing everything by hand doesn’t keep up. We wanted AI to handle the time-consuming parts, like drafting posts and preparing graphics, while a person stays in charge of what actually gets published. It also had to post reliably, never twice, and keep AI costs predictable.
Goals
Plan and schedule posts for several brands in one place
Use AI to draft posts from information the business has approved
Require a person to approve every post before it goes out
Catch problems before publishing, like unsupported claims or duplicate posts
Publish to Facebook and Instagram reliably, without double-posting
Keep AI spending within a set monthly limit
What We Built
We built a custom web application with a dashboard for each brand: an overview, a content calendar, and campaigns. AI drafts Facebook and Instagram posts from a knowledge base the business approves, and branded graphics are created from templates. Each draft runs through automatic checks and then waits for a person to approve it. Approved posts are scheduled and published through Meta’s official tools, and every step is recorded in an activity log.
Brand dashboards with an overview, a calendar, and campaigns
AI-drafted Facebook and Instagram posts based on approved business information
Branded graphics created from templates
A Reels workspace for reviewing short videos, checks, and versions
Human approval for every post; editing a post sends it back for review
Automatic checks for unsupported claims, blocked words, and duplicate posts
Scheduling and publishing to Facebook and Instagram
Monthly AI spending limits, an activity log, notifications, and a weekly summary
The platform now runs social media publishing for Soto Web Studios, from first draft to published post. AI takes care of the repetitive drafting and preparation, and nothing goes live until a person approves it. It’s also a working example of what we build for clients: custom software shaped around how a business actually works, with automation where it saves time and people in control where it matters.
The Result
Services behind this project: Custom Web Applications · Business Automation & AI